POWW

Outdoor Holding Company specializes in digital commerce, primarily operating an internet-based marketplace. A central component of its operations is the GunBroker e-commerce platform, a bidding website that facilitates the legitimate trade of firearms, ammunition, and various hunting and shooting accessories. Beyond its core marketplace, the firm also undertakes banner advertising campaigns. The entity, previously known as AMMO, Inc., rebranded as Outdoor Holding Company in April 2025. Its corporate headquarters are located in Scottsdale, Arizona.